The field guide for local business

Stop posting. Start building attention.

A practical local discovery playbook to help you make agency-level content, test smarter ads, and turn what works into customers.

Get the playbook — $17

Digital edition · 100 pages · Instant access

The attention playbook

Advertising people actually want to watch.

A fast, visual playbook for business owners who want more calls, appointments, and customers.

Get the playbook — $17

Digital edition. Instant access.

01

Get noticed

Why most local advertising disappears—and how to earn attention without acting like a national brand.

02

Make better creative

A repeatable system for hooks, stories, transformations, and ads people choose to keep watching.

03

Produce at AI speed

Use modern creative tools to turn one strong idea into a month of campaign-ready assets.

04

Find the winners

Test ideas, learn from real signals, and scale the creative that produces calls, appointments, and customers.

01

Attention

02

Creative

03

Testing

04

Customers

Built for execution

The templates are part of the book.

  • 1100 local-business ad hooks
  • 230-day content calendar
  • 3Creative brief template
  • 4AI production workflow
  • 5Weekly creative scorecard

Attention → trust → customers

Stop making ads people skip.

Get the playbook — $17